Serpa is located in Baixo Alentejo, on an elevation on the left bank of the river Guadiana, being the seat of one of the largest municipalities in the country.
The landscape is one of the major attractions of the municipality, where the vineyards, the olive groves and the "montados" are evident. Serpa is part of the Guadiana Valley Natural Park, where Pulo do Lobo provides an incredible view over the great southern river. The diversity of the flora is combined with the richness of the fauna, with the black stork, the eagle owl and the ambassadors of the county: the Iberian lynx and the Bonelli's eagle.
Inhabited since ancient times, the territory is rich in archaeological heritage, knowing about eight hundred archaeological places. The great Roman and Arab influence in the municipality is still evident in the built patrimony, namely in the Serpa Castle, the aqueduct, noria, the churches and hermitages.
In the traditional, very rich and diversified gastronomy, pork, lamb, hunting food and bread have a greater presence, highlighting local quality products such as Serpa cheese, wine and olive oil. The Cante Alentejano - Immaterial Cultural Patrimony of Humanity of UNESCO since 2014, can be appreciated in the local festivities, in the open rehearsals of the various choral groups all over the municipality, and spontaneously in the various taverns.
The Serpa council has great characteristics for the practice of mountain biking, which are highly referenced by practitioners who come to this county to ride their bicycles. The implementation of the Mountain Bike Center aims to attract new audiences to the region, boosting the county for outdoor activities and nature sports, boosting tourism activity and the local economy. The routes created admit several connections and combinations that allow to reach all the parishes of the county, giving a panoramic view of the whole region.